Kalamazoo Pride

Brand Identity  •  Collateral  •  Event Campaign

Kalamazoo Pride is a two-day festival that takes place in Downtown Kalamazoo annually and draws tens of thousands to its festivities. Hosted as a fundraiser for OutFront Kalamazoo, Kalamazoo Pride is the second-largest Pride event that takes place in the state of Michigan behind Detroit’s Motor City Pride Festival. For 2025, OutFront looked to refresh the branding for Kalamazoo Pride.

Kalamazoo Pride logo, date, and location on dark purple background.
Kalamazoo Pride logo displayed on pile of purple buttons.
Kalamazoo Pride logo tote bag mockup.
Kalamazoo Pride a-frame sign mockup.
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