Cares Sexual Wellness Services

Brand Identity  •  Collateral  •  Social Media

Cares is a community based sexual wellness center headquartered in Kalamazoo, Michigan. Cares was founded in 1985 to operate as a grassroots organization providing support and services for people in Kalamazoo living with HIV at a time when HIV was largely a mystery.  Cares reached out for a complete rebrand and website redesign to reflect a name change by dropping the acronym and identifying as Cares Sexual Wellness Services. This rebrand included updated print materials, digital assets, and signage.

Cares logo on branded blue background.
Portrait with Cares brand mark.
Cares brand pattern on branded blue background.
Cares brochure mockup
Cares tshirt Mockup
Cares social media mockups
Portraits with Cares brand mark.
Cares business card mockup
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